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What l44 Does With Your Personal Information

This page sets out clearly what personal data we collect when you use l44, why we collect it, and how we keep it secure.

No data sold to third partiesAccount data held securelyTouch 'n Go eWallet, Boost, GrabPay transactions coveredYou can request access or deletionContact us to update your preferences
l44 What l44 Does With Your Personal Information
PRIVACY CONTACT PATHS

How to Reach Us About Your Data

If you want to access the personal data we hold, request a correction, or ask us to delete your account records, reach out through any of the channels below. We aim to respond to all data-related requests within a reasonable timeframe. For account-specific queries — such as checking which payment methods are linked or reviewing transaction history — live chat is the quickest path.

Team online

Live Chat

Available directly through your l44 account dashboard. Use this for fast queries about what data is linked to your account or to flag a concern about a specific transaction.

Email Support

Send data access or deletion requests to our support address. Include your registered email and the specific data type you are asking about so we can locate your records without delay.

Account Settings

Some preferences — like marketing communications and linked payment methods such as Touch 'n Go eWallet or Boost — can be reviewed and updated directly inside your account settings panel.

HOW WE PROTECT YOU

Data Handling, Cookies, Security and Retention

We use a combination of technical controls and operational practices to keep your account data protected. SSL encryption covers all data in transit between your device and our servers. Account login is protected by one-time password verification sent to your registered number. Cookies on l44 are used for session management, fraud detection, and to remember your payment preferences — they are not used to build advertising profiles sold to outside parties. If you clear your cookies or block them in your browser, some account functions may not work as expected.

SSL Encryption

All data moving between your device and l44 is encrypted in transit. This covers account login, payment submissions via Boost or GrabPay, and any form where personal details are entered.

Cookie Use

We use session cookies to keep you logged in and preference cookies to remember your chosen payment method. No advertising cookies are placed without your knowledge or shared externally.

Account Verification

OTP verification is required at login and at key account actions. This means even if someone has your password, they cannot access your account without your registered phone number.

Data Retention

Active account records are kept while your account remains open. After closure, we retain only what applicable law in your jurisdiction requires, then delete or anonymise the remaining data.

Common Questions About Your Privacy on l44

Below are the questions we hear most often from people in Malaysia about how l44 handles personal data. If your question is not covered here, our live chat team can help — access it through your account dashboard.

We collect your name, email address, contact number, and payment identifiers — including those linked to Touch 'n Go eWallet, Boost, or GrabPay. Device and session data is also recorded automatically for security purposes.

We share data only with payment processors needed to clear your transactions and with fraud prevention services. We do not sell your personal information or share it for marketing purposes with outside parties.

Send a data access request via our support email or use live chat in your account dashboard. Provide your registered email so we can locate your records and respond with the details we hold.

Yes. Submit a deletion request through email or live chat. We will remove your data except for records we are required to retain under applicable law in the jurisdiction where your account was active.

Cookies manage your session and remember preferences like your linked e-wallet. You can block cookies in your browser settings, but some account functions — including the payment flow — may not work correctly if you do.

We store only the identifiers needed to process your transactions and match them to your account. Full wallet credentials are handled by the respective payment processors; we do not store your complete wallet login details.
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Privacy Policy

Service availability depends on eligible regions and local law. Users should check local rules before opening an account.

Access may be available only where local law permits.